Warner Brothers is one of the most famous institutions for film noir and therefore would be the best choice for a institution to represent our product. When Warner Brothers started out they had little money and their aim was to make distinctive films that would definitely sell. To do this they decided on the genre of film noir because it was very popular at the time and it was a cheap industry. Many of the first films they made in the 20's had many close ups and it was very dark due to the set being quite poor and these features made sure the viewer didn't see this.
Most film noir's are the same, they were all in black and white,(there was no colour TV at the time) the characters are the same, there is a detective, femme fatal and some other generic factors. By doing many of these films the same made Warner Brothers money because they did it cheap and they sold a lot due to the huge demand of the same type of film at the time.
Now Warner Brothers is one of the biggest industries in film and would be perfect to finance our film as the advertising would be easy to access, it would go to a global network of cinemas and afterwards it may be released on DVD or/and online. Warner Brothers own the Harry Potter film series which is the biggest film franchise in the world so to be associated with the institution would be a major benefit. Other warner brother film productions are: Sherlock Holmes, the lord of the rings film series, the hobbit film series etc. o be associated with these film series' would immediately give publicity to our production as most warner bro's films are big budget, successful film franchises.
Warner brothers is a conglomerate of TimeWarner, on of the top media conglomerates in the world. TimeWarner owns many different types of media distribution such as most magazine companies, news channels, TV channels etc. These companies could all promote our product as in the long run it would probably make the company more money. Examples of this would be TV spots, Radio spots, magazine reviews/articles.
Due to TimeWarner producing so many film noir's over the years there would be a good reputation of the genre of our product.
Lionsgate, on the other hand is a more modern company (formed in 1997) it's a lot smaller than Timewarner but has many subsidiaries of which have produced some major films. Examples of these films are; the hunger games series, the divergent series, the twilight series. Similarly to Warner Brothers, Summit entertainment is the most famous conglomerate of Lionsgate. Lionsagate would be very advantageous to use because it is more modern than Lionsgate and is more independent. However it doesn't have a history with film noir and our production would probably be one of the first in this genre for the company. Although this aspect would make the product unique it may also be a risk as it wouldn't be what people were used to and this may be a major downfall.
Overall, I think that Warner Brothers would be the institution to use due to it's history with film noir, it being a big company and that there are many TimeWarner subsidiaries that could be useful in marketing.
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